Monday 14th September
Session 3
For today's session we broke up into the 2 groups (beach clean-up, neighbourhood event).
Klaus took the neighbourhood group and we created a matrix/word lists on the board under the headings: Subject, Audience, Tangible Context, Themes/Symbols, Styles. (see our online workbook).
This was a really interesting exercise and definitely got our creative juices going. The first words under each heading were often quite basic but as we got deeper into it and less afraid to put things out there we started to come up with some really cool ideas.
We then had to work in our pairs, picking a random combination of these words to create some concepts. (again, this exercise can be seen in our online workbook).
Homework:
More creative thumbnails
4 a4 more rendered concepts
--- Hannah and I split the workload and decided to do thumbnails each and then render up 2.
Tuesday 15th September
Session 4
We began class today in the Pit for a lecture, where we were told about moodboarding, and breaking away from simple images of the most obvious parts of our topics, as we had done. Instead of pictures showing 'a stereotypical student', we were encouraged to find posters that used rhetorical devices that showed the idea of a student, or a pattern that might relate to students, or a font, or an emotion etc. We were shown posters that had been analysed and pulled apart so that you could see how each piece of them came from a design that they had found - the repetition might be from this set of posters, the colours from this set, the style from this set. This really helped Hannah to understand how ideas can be generated from other people's existing work to influence and inspire new work.
We also watched a recent video/song campaign to raise funds for Batten's disease, noting that good design that is engaging can make a real impact.
When we returned to class we all pinned our moodboards onto the wall and had a discussion with one of the lecturers about the imagery we had collected. Hannah and I spoke with Klaus and he instructed us that stock images of people/bbqs etc was not necessarily necessary on our moodboards. The idea on Hannah's moodboard of the FREE FOOD aspect was one that he felt would resonate with students and that maybe an angle we could explore would be BBQ on a budget, or at the beach over an open grill. He also suggested trying to pick things that are a common denominator with our (student) audience. ie. he pointed out the example campaign I liked that played on the idea of "this is not" along with the picture and how whilst design/art students might get and appreciate the reference, members in other colleges (communications, nursing etc) may not. He also looked at some fonts I had picked out and informed us that thin type fades on a poster and is very hard to read from far away so we will stick away from this.
Hannah and I then sat down at our laptops and started to get some ideation going on our Pinterest board. Doing this sparked an amazing idea in Hannah about the connection between Emergency associations of blood, flesh, skin and BBQ associations of tomato sauce and meat. REVELATION!!! From there we got really inspired and started coming up with some thumbnail ideas of ways to explore this. Considering that neither of us felt our illustration skills were that strong we have decided that Photography and Vectors along with Type will be our main focus/style. For this reason we are really excited to try out some experiments with sauce, sausages etc. and take some photos :)
Homework:
Test/make our concepts/posters
Update our online workbook
Explore other possible visual metaphors
2 rendered posters for interim presentation on Monday
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